In this article, we will discuss the importance of consumer psychology to build trust through your content which is helpful whether you are planning to build a website to boost your personal brand, compose a tweet, write a blog post, or your business strategy in near future.
Over the years, studies have shown that advertising and social media marketing influence customers’ behavior and decisions. We will talk in detail about using marketing and consumer psychology to influence the behavior of the customer and increase personal brand. This article will be useful for Bloggers, Content Marketers, Freelancers/Influencers, and budding Entrepreneurs.
The Global Pandemic, COVID-19 has taught us about WFH and the growth of Digital Marketing in this age of information. In today’s digital world, we have over 18 million users with Wi-Fi facilities currently in India (Imagine users all over the world) which can
- drive traffic to your blog,
- increase sales for entrepreneurs,
- collaborations for influencers,
- projects for freelancers.
if you leverage the customer psyche to boost your personal brand or business.
Every social media user today is creating a pattern, an identity based on their preferences and choices which can be leveraged to understand our audience.
It can take from 3 months to years to comprehend the psyche of your audience depending on your respective market /niche/ industry.
But it is worth it!
What is Content Marketing?
Content marketing is a strategic approach to creating valuable content, marketing it, and attracting customers to drive profits /sales/ subscribers/walk-ins.
The strategy is to build credible content to make a difference in the lives of your potential customers which will, in turn, build trust and respect and strengthen your customer relationships while making a positive impact in terms of perception for your brand.
This strategic approach is Science. This science is Consumer science or Consumer Psychology/Psyche.
Any kind of Marketing efforts or principles is rooted in the fundamentals of human psychology.
As we are dealing with humans while we are marketing. So we can safely conclude that
Marketing is a game of perception. (Perception takes time, and consistent efforts are needed. Please be patient)
The Psychology of Persuasion is the cornerstone of all marketing efforts.
If you are not changing and influencing people’s behavior in favor of your business, product, or services, it can hardly be called Marketing.
Marketing is creating a perception.
If you are engaged in any kind of marketing. It isn’t about your blog, product, or services, it’s basically about your audience, what do they care about?
Your audience is humans. Humans care about comfort.
They want to be heard and supported.
Humans want value against their time or money.
They want simple information to process while making a purchase.
They want a secure payment gateway. And you may keep on adding your CARING points…
Marketing starts before even creating the product. Marketing is understanding what the customer wants. The ultimate goal of any marketing is to build trust and respect and create #Masstrust.
For example:- Amazon’s mantra is to be Earth’s most customer-centric company. Jeff Bezos (2nd richest man in the world) has nailed the art to care for their customers and build masstrust.
Now, How Consumer Psychology/Psyche can be leveraged with Content Marketing?
Consumer psychology studies these thought processes, emotional reactions, and decision-making to understand the factors involved in conscious and subconscious purchasing behaviour. Understand instant gratification in which consumers tend to satisfy their impulses which are emotional.
The goal of consumer psychology marketing is to influence the behavior of the customer to increase traffic, and engagement, through consistent improvement in feedback and other metrics.
To create a strong brand, you need to create a positive impression that reaches the subconscious level of your consumers. Below are a few points that will give you helpful insights while making creating content strategies with core principles of the consumer’s psyche:-
- Reciprocity:- Give offers like an e-book, discount voucher, a webinar to clients in return for signing up.
Short-term benefit:- It will help you gain traffic
Long-term benefit:- It will help you build customer loyalty.
- Simple Information:- Just keep it simple! Consumers have a very short span of attention, and they avoid complicated content which is called Cognitive fluency. Thus, the easier your content is to understand and process- the it is more likely to hook and engage your audience.
Smart hack:- Use words like “fast” or “limited quantity”. Consumers look for instant gratification.
- Social Proof:- Word of mouth is the best channel to create a social proof of your band.
Studies show that people buy when they are advised by the people around them.
Today customers have access to a variety of resources to access an infinite number of reviews, no matter where they are in the world.
Hack:- Ask your customers, to tag you and your brand on social media. Build talk around your brand.
Remember, Your blog post is about your audience,
Your product is about your audience.
Your product is your audience.
Have you seen the documentary “The Social Dilemma” on Netflix?
If yes, let me know how you liked it.
If not, please do. You will learn how the “Your product is your audience” concept.
More importantly, in order to achieve a snowball effect for your business to grow and continuously expand, you shall learn to create an Integrated Digital Marketing (IDM) plan as per your business/industry (not sure how to do it, click here to know more about IDM). IDM will help you create exponential conversion funnels and sales funnels. For that to work, try the below steps :
- Create quality content (Plan)
- Market it (Reach out)
- Use IDM- a customized combination of digital marketing techniques (Act)
- Conversion (Getting feedback, comments, and sales)
- Engage
- And lastly, REPEAT.
Keeping quality content at heart, a unique combination of digital marketing modules such as Facebook ads, SEO, email, etc each to complement others and build a momentum of growth.
To create a fantastic blog post, product, videos, and courses, you have to keep it consistent and do trial and error each time to understand the pattern of your audience and finally, build a lasting impression & brand loyalty with your content.
P.S. – Share your Marketing Perception to build brand loyalty in the comments below.
If you liked this article, please share it with your blogger friends, budding entrepreneurs, freelancers, and any other Marketing Ninja. I’d appreciate it.